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In the Performance navigation, Studios can see a high level overview of Campaign metrics. Performance metrics can be filtered by game titles and specific Campaigns. Studios will be able to view analytics for categories like tracking links, website or landing page activity, content, impressions, engagement, spend and more.

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Analytics Reports

Studios can generate in-depth analytics reports of Campaigns, game titles, or All-time metrics and download to share with external partners. AI will support analytics reports by providing a summary of how each key tracking category was impacted and ways Studio teams can improve future Campaigns.